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Customers can upgrade their shopping experiences by utilizing the Bed Bath & Beyond mobile app to an 'in-store shopping mode' that allows them to better navigate the store, view additional product information, and create registry lists.


Café 3B™, a modern barista serving La Colombe coffee that adds to the flagship's relaxing shopping environmentĭelivering an omni-channel shopping experienceīed Bath & Beyond's flagship and store renovation project strengthens the Company's commitment to being a digital-first, omni-always retailer.Experiential in-store trials that will allow customers to try before they buy, including the only interactive vacuum display in New York City.More than 20 merchandising experiences that will bring to life the Company's Owned Brands and national brands, such as Dyson and Google nest products.The flagship is a destination for SodaStream customers, as it is the most visited place in the U.S.
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On-site mixologists provide customers with drink ideas and lessons, while demonstrating how to use the machine.
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The flagship itself takes advantage of floor-to-ceiling windows that let natural light pour in, while the bath section features high-quality tiled flooring, adding to the 'at-home' feeling for customers. Gone are a dizzying disarray of merchandise stacked high that provided shoppers with 'shopping paralysis', and replaced with lower sightlines, wider aisles and neatly arranged products that inspire customers with a residential experience to help them shop. The flagship, as well as other store locations, have been redesigned to better connect with Bed Bath & Beyond customers. We're proud to invest here and add to New York City's 'return to normal' to serve residents and visitors alike." Our Chelsea flagship has served local community for decades. "A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes. "We set out a bold strategic plan last October to become a digital first, omni-always retailer," said Mark Tritton, President and CEO of Bed Bath & Beyond.
